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3 ways to use NFTs as a business?
Our ideology and belief is that NFTs solve two major problems in business; acquiring customers more healthily
and controlling and deepening the consumer-to-brand emotional connection.
Our ideology and belief is that NFTs solve two major problems in business; acquiring customers more healthily and controlling and deepening the consumer-to-brand emotional connection.
The first way of using NFTs as a business is; by using NFTs as an incentive to acquire customers, instead of the widely established monetary incentives. The advantages of that are (we think) obvious, but what are the challenges?
The biggest challenge in using NFTs to acquire customers in the current market dynamic is:
The second way of using NFTs as a business is: by using NFTs as a "Trojan Horse" to deepen the consumer-to-brand emotional connection. Besides the actual product, we now have a tool to let the consumer think they own an experience or own a part of the brand.
Set aside the legal aspects of "owning", it's about what and how we make the consumer feel. Trojan horse might sound evil, but in the end cooperations won't end up willingly in a situation, where the consumer has a higher upside. NFTs offer a great tool for controlling and deepening the feelings towards a brand.
The third way of using NFTs as a business is: using NFTs in the internal company processes, such as logistics, preventing forgery, etc. Although we are focused and specialized in the first two matters, using it for internal processes might be in some cases efficient, especially since the EU is focusing on creating such systems.
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