Non-fungible tokens (NFTs) have exploded in popularity in recent months, with high-profile sales and mainstream adoption. However, there are growing concerns about the environmental impact of NFTs and the potential harm they could cause. In this article, we will explore the environmental concerns surrounding NFTs and consider whether they are truly bad for the environment.

Our ideology and belief is that NFTs solve two major problems in business; acquiring customers more healthily and controlling and deepening the consumer-to-brand emotional connection.

Let's tackle the Ethereum merge from an NFT standpoint.

This whole idea of having data about the user is against the ideology of Web3. But we are Marketers, we need data to make decisions and we need to come up with a solution.

The answer is, “it depends.”If you buy an NFT, you don’t purchase the artwork itself, but the token that represents it.

If you can sell without a unique incentive why the customer should buy immediately, that's fine. But often they need a little push. NFTs were the missing part of acquisition.

In the industry we are often talking about the importance of a layer 0 technology and we might have found it.